ALT ÜST
Co-founder / Designer
2023 Summer Collection Runway Show: Pacing Back and Forth, Hope Alkazar, İstanbul / Türkiye
ALT ÜST: SUSTAINABLE CLOTHING
Alt Üst is an Istanbul-based brand that expresses itself with multidisciplinary methods with the principle of sustainability. The brand operates as an exploration practice and uses pre-existing clothing, surplus fabrics and various textile waste as resources. Alt Üst draws inspiration from different creative disciplines and its aesthetic language is shaped around the experiments on materials. The brand offers a new perception for sustainable design with a characteristic, genuiene, young and bold approach. It seeks different ways of circular production or reintroducing used materials and produces solutions for this.
2023 Winter Collection Runway Show: In Circulation, Hope Alkazar, İstanbul / Türkiye
Runway and editorial photos
Alt Üst is founded by Selen Konuk, Selin Karcı and Şahin Mesrur Paksoy in 2019. However, the groundwork had been laid in late 2018 during the trio’s visits to the flea market. That’s where they encountered the piles of discarded and second-hand clothing items for the first time and what has been the most important inspiration for the brand. This encounter made the team realize the potential of these discarded resources and raised the question of a product’s shelf life.
The name of the brand is also inspired by flea market visits. One of the meanings of the phrase Alt Üst in Turkish is turning something upside down and the brand uses it to describe the action of turning piles of clothing in the flea market upside down.